Our Story

Launched in 2012, Maud & Mabel is a tranquil shopping sanctuary in Hampstead Village, dedicated to the subtle and the thoughtfully crafted. Working with clay, cloth, and wood, we feature a carefully curated selection of beautiful everyday objects, produced by over forty pioneering artists and makers from the UK, Scandinavia, Italy and Japan. 

Our current portfolio is diverse, featuring the work of Akiko Hirai and Abigail Schama and Fukushima’s best-kept secret, Kenta Anzai.

We are inspired by 'Shibumi'- a collection of Japanese design principles which favour unobtrusive beauty and prioritise subtlety and purity. We aim to cultivate a calm shopping experience for our guests, offering a quiet and beautiful retreat from the hustle and bustle of London. Collaborating with interior designers, stylists, and wedding planners, we can also offer bespoke ordering and a unique registry service. Contact us for details at karen@maudandmabel.com. 

Most importantly, we believe in uniting contemporary craft with elegant design, and in marrying the old with the new. We celebrate imperfection alongside perfection, and we covet the simple and the meaningful. Everything we stock is designed to be used and treasured, adding a touch of magic to the everyday.

As seen in: Homes & Gardens, Elle Decor, Country Living, House Beautiful, & Style magazines. See our Press page for details.

Meet the Team

Maud and Mabel is a labour of love founded by Karen Whiteley, who began her working life as a stylist working with the pioneering Fashion photographer Sam Haskins from his Kings Road Studio. She went on to assist Pan Henry at the Casson Gallery at a time when studio pottery was thriving, showing the work of Lucie Rie and Hans Coper amongst many other great British talents. It was here that her passion for ceramics was ignited. It has been burning ever since. 

Karen is supported by a team of knowledgeable creative assistants who come from a variety of artistic backgrounds. Members of the team include Josephine Cottrell, who studied Fine Art and is now completing her MA in printmaking and Alice Blackstock--who is completing an MA in Textiles at the Royal College of Art, and was recently awarded a scholarship by Orla Kiely.